“What is it? What does it do?”
Magento is a widely used, open source, stand-alone e-commerce content management system (CMS). Magento has a vast array of capabilities incorporating in-store, retail associate, and order management capabilities. Magento is also supported by a vast global network of more than 66,000 developers and has one of the largest e-commerce marketplace for extensions available for download.
Why would you want to use Magento? Magento is a “Cadillac” CMS and can be tailored to fit most e-commerce activity right out of the box. The next step past Magento is to create a custom solution to meet your e-commerce needs.